First quarter

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+ 171 %
New users
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+ 168 %
Sessions
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+ 21 %
Conversions

Six months in

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+ 257 %
New users
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+ 254 %
Sessions
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+ 43 %
Conversions

One year in

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+ 4,154 %
New users
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+ 4,128 %
Sessions
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+ 1,097 %
Conversions
Personal Injury Lawyer Case Study

Simmons and Fletcher is a personal injury law firm based in Houston, Texas. Boasting a team of award-winning attorneys and four decades of experience, the firm struggled to make visibility gains and promote their online presence. Having failed to see results after they spent several years and thousands of dollars with a nationally-recognized internet marketing firm, they decided to try Inbound.

Challenges

Inbound’s site audit revealed broad content gaps, poor backlink health, and poor usability leading to an unsatisfactory bounce rate. Simmons and Fletcher’s previous SEO firm used their entire budget to generate new content without optimization or promotion. Simmons and Fletcher’s primary was to increase web traffic and visibility.

Client Testimonial

” Simmons and Fletcher is a personal injury law firm based in Houston, Texas. Boasting a team of award-winning attorneys and four decades of experience, the firm struggled to make visibility gains and promote their online presence. Having failed to see results after they spent several years and thousands of dollars with a nationally-recognized internet marketing firm, they decided to try Inbound. “

- Simmons, Fletcher

” Simmons and Fletcher is a personal injury law firm based in Houston, Texas. Boasting a team of award-winning attorneys and four decades of experience, the firm struggled to make visibility gains and promote their online presence. Having failed to see results after they spent several years and thousands of dollars with a nationally-recognized internet marketing firm, they decided to try Inbound. “

- Simmons, Fletcher 1

Strategies: Search Engine Optimization

Developed a content strategy to close content gaps, published and optimized new content.
Optimized existing content to target relevant, competitive keywords.
Cleaned up existing citations to remove duplicates and ensure consistent NAP.
Created new citations and backlinks in industry directories and trade associations.
Reorganized site architecture to improve user experience and bounce rate.
Reorganized site architecture to improve overall usability.
Created and optimized site metadata, descriptions and tags.

The Result

Simmons and Fletcher have remained an Inbound client for more than 10 years. In that time, their organic traffic has increased more than 60-fold, seeing an average of 300% growth year over year. Their bounce rate has decreased to below 1%. The conversion ratio increased by 1,000 percent.

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