Step 1: How A Technical SEO Audit Works

Step 1: We Begin With A Thorough Audit: There are a dozen different tools out there, but the best in the industry are Ahrefs and SemRush (In our opinion). Google search console is a must have for obvious reasons.

These companies have been around for many years, and with experience, they have created some of the best and most unique tools in our industry. Tip: We love Semrush for site audits, and Ahrefs for backlink audits.

• Tools We Recommend:
  • Semrush
  • Ahrefs
  • Google Search Console
  • Google PageSpeed Insights

Part of every Technical SEO audit is also part human logic. We do not just run your website through software and fix what we are told to fix. Instead, these tools are used to troubleshoot your websites ranking problems. All of this takes experience in order to understand why a website might not be ranking. For example, a tool cannot tell you if your website architecture is sound or user friendly, but our lead SEO with over 15 years of experience can.

• Audit Areas Of Importance:
  • Website Architecture & URL Structure: Review and critique how your site is organized for both users and search engines.
  • Crawlability & Indexation: Ensure the search engines can easily access and index your content.
  • Site Speed & Performance: Assessing load times and overall performance to enhance user experience.
  • Mobile Optimization: We want a fully responsive website, which performs well on all devices. This also plays into the usability from a technical perspective. –
  • Security & HTTPS: Checking for secure connections and overall website safety, including many other relevant issues.
  • Page Crawl: A human and software review of how your content is organized. This will include url names, title tags, meta descriptions, and whether it makes sense from an algorithmic and usability perspective.
  • Schema: We identify which pages are using schema, and which pages are not. We also ensure they are being used properly. Schema can range from article, organization and local business.

Step 2: Implementation & Optimization

It takes experience to understand what is causing a ranking issue or what is not. For example, you might have many pages no-indexed for a reason, but the tool is reporting them as a warning to be fixed. In other areas, your title tags or page URL’s might look fine from an audit perceptive, but we find issues that could be causing them to compete against one another.

We prioritize critical issues first with a goal of delivering results as quickly as possible.

• Site Structure & URL Optimization: In 2025 SEO is morphing into part user behavior Optimization. We know Google is looking at user behavior on our websites, and we ensure our clients websites engage your visitors so that Google gives you a +1.
  • Revamping navigation and internal linking for a clear, logical structure
    • We review everything from the main, footer, and internal menus. Too many links on every page can cause you to lose page authority (rank juice). Instead, we link to the most important pages on your website from the main menu and other areas of important. Example: we use in-content menus or sub menus (sidebars) to link to sub pages.
  • Crafting SEO-friendly URLs that are concise, descriptive, and easy to understand.
    • If you are a criminal defense attorney, your DWI page should read “city-dwi-lawyer”. If the page is more informational, like “what happens to my CDL after a DWI”, you do not want to stick Lawyer at the end.
    • For internal links, we will ensure you are not spammy. Our goal is to link from sub pages to master pages, and master pages to the home page ideally. We often use silos of content to build links in a logical and organized manner. Internal links alone will help your website rank higher.
• Performance Improvements: Page speed insights, and other similar tools are pretty self explanatory. We can use wordpress plugins for many of these areas of interest, but a developer is also often needed if your website was not developed properly.
  • Image Optimization: Compress images and use the right formats to improve load times.
  • Code Minification: Reduce the size of CSS, JavaScript, and HTML files.
  • Browser Caching & CDN Integration: Leverage caching strategies and Content Delivery Networks to reduce server load and boost speed.
  • Other: Everything on the page speed insights is important enough to take into consideration. We will try to score 80 or higher depending on the project.
• Mobile Optimization: For most websites, the majority or a large portion of their traffic is mobile.
  • Implement and tweak responsive design principles so your site adapts seamlessly to all devices.
  • Optimize media and text for fast loading and readability on mobile screens.
  • We ensure the mobile version is focused on delivering a great user experience. For example, make sure font sizes and buttons are sized for mobile. This includes your menu, and how your content flows top to bottom. Page speed insights will give us insight here.  Google analytics and search console are also used to make decisions as well .
• Security Enhancements:.
  • We monitor for mixed content issues and other vulnerabilities using multiple tools, with Google search console at the top of our list.
  • We review your index status, and which pages are indexed or not. We use both google search console and search commands on Google search itself.
  • Non-seo developers make this mistake often with new websites. We make sure your http version of the website auto redirects to https using a 301 redirect.

Step 3: Monitor & Reporting

Technical SEO should be an ongoing process, which requires continuous monitoring and adjustment:

• Performance Audits
  • We will conduct an audit to identify new or potentially recurring issues.
  • Utilize real-time data to track improvements and address errors promptly.
• Transparent Reporting:
  • Deliver detailed reports on key metrics, including load times, crawl errors, and mobile performance.
  • Provide before-and-after comparisons that clearly demonstrate the impact of our optimizations.

Step 4: Results and Gains

When Your Technical SEO Audit Passes With Flying Colors. 

Technical SEO isn’t just a background task—it’s the engine that drives your online success. By optimizing your website’s technical elements, you will get:

• Better Rankings: Regardless of all the other benefits, our goal is to generate more traffic that turns into paying customers.
• Enhanced Visilbity: search engines will index every valuable page on your site. As new pages are added to the website, they will be indexed fast.
• Faster Load Times: Improved user engagement and reducing bounce rates. More conversions, higher and more consistent traffic.
• Improved Mobile Performance: You will find an increase in mobile engagement, conversions due to a responsive and fast-loading site.
• Better Security: You will avoid security flaws that can cause severe issues with your SEO performance. Your site will also create trust with visitors by protecting their data and ensuring a safe browsing experience.

Whether our team or yours is handling monthly SEO,  you now have a foundation that you can build from. Creating content and links will produce the results you expected.

Real-World Success Stories

Our technical SEO strategies have delivered measurable results:

• Recent Client Highlight: A personal injury lawyer in Texas had seen zero leads for over 12 months. Their previous SEO was inexperienced, and had created many critical issues which harmed the clients business. We were able to repair his issues within 2 weeks, and within 30-45 days, we saw rankings sky rocket into the top 3 positions of Google.
• Recent Client Highlight: A stand-alone Emergency room in Rice Village had a SEO who was missing key ranking factors. We found many opporunities missed by this SEO company, within the first 90 days our client saw a measurable increase in patient volume. 18 months later, our client is realizing a 3 fold increase in traffic and patient volume.. Consistently .

Schedule A Technical SEO Audit Today

Click the button below to schedule a preliminary audit for free. Our team of experts is ready to guide you through the process of implementing standard SEO tactics that drive real revenue growth.

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