You own a garage door repair company, and we know how to generate business for you with search engine marketing. Let us show you how to get started and whats the best ROI for your business.
What Kind Of Digital Marketing Should You Use?
Inbound marketing is when you place your business in-front of ready to buy customers. You should be hyper focused on spending your marketing budget on inbound leads before anything else.
Outbound marketing is another word for outreach. The goal is to promote your brand to a broad audience. These are not ready to buy customers, but you are hoping someone is in need of your services or remember your brand. This is like casting a big net in the ocean. It works, but its not the first place you want to invest if you are trying to grow your garage door repair company.
Im sure you can see why Inbound tactics are better.
- Targeted Approach: With Inbound marketing you will target customers who are already interested in garage door repairs, which brings in higher-quality leads.
- Higher ROI: Its probably obvious by now why this is the best ROI for any local service based business.
The Difference Between Organic SEO, Local SEO, and Google Ads
Here are how you differentiate each type of digital marketing and what to expect.
- Organic SEO: Optimizing your website’s content and structure to rank higher in non-paid search engine results. It helps improve your website’s rankings in google for various relevant keywords related to garage door repair. This is a long term return on investment. It can take anywhere from 3months to 1year before you see top of page 1 rankings.
- Local SEO on Google Maps: Local SEO speaks for itself. You are targeting ready to buy customers in your territory. You are capturing customers within your city or area with keywords that represent ready to buy customers. Example “Garage Door Repair Near Me”. Like organic, this is a long term ROI, but not as long as Organic. Local usually generates leads much faster than organic.
- Google Ads: Google Ads, also known as pay-per-click (PPC) or paid search advertising, allows you to create ads that appear at the top of search engine results pages. You pay only when a user clicks on your ad. This is a fast return on investment, but gives you maximum control over your ads, keywords, locations, devices, hours and more.
Why Local SEO Is Important for Your Garage Door Business
Local SEO is where you will find the majority of local customers looking to fix their garage door problems. The simple fact is that Google shows a maps listing for almost all keywords related to a service based business. A massive % of all potential customers on Google will be using Google maps over organic. This is where you want to show up.
Here Are A Few Tips On Getting Your Google Business Profile Optimized Right Away.
Optimizing your Google Business profile is simple, but takes time. Here are a few steps to take right away.
- Ensure that your profile includes accurate business information, such as your business name, address, phone number, and website URL.
- Add high-quality images showcasing your garage door projects.
- Encourage satisfied customers to leave reviews, as positive reviews can boost your profile’s credibility.
- Regularly update your business hours and descriptions to provide potential customers with up-to-date information.
Follow this DIY GMB guide created by one of our local seo experts.
How To OptimizeYour Website for Local SEO
Take these steps right away in order to get yourself ranking better right away.
- Incorporate location-specific keywords into your website’s content.
- Create dedicated landing pages for different service areas if your business covers multiple locations.
- Ensure your website is mobile-friendly, as many local searches occur on smartphones.
- Implement schema markup to provide search engines with additional information about your business, such as reviews and services offered.
- Build quality backlinks from local directories and authoritative sources.
Here is a DIY website optimization guide created by one of our on-page SEO experts.
Citations Are Important For Your Garage Door Company’s Local SEO
Citations, which consistent of your business name, address, and phone number located on online directories have a huge impact on local rankings. You want to avoid duplicates and incorrect information. These can confuse search engine algorithms, and will harm your rankings. You can use services like Bright Local, Moz Local or Yext, which help you manage all major citation sources from one dashboard. Ensuring your business NAP is accurate across major citation sources.
There is so much more that can be done to help a small local business increase their rankings. If you are interesting in hiring a Local SEO Expert, reach out and contact us today.
