Using AI And Automation To Rank Higher On Google

Automating A Google Business Profile Marketing Strategy

As a business owner it can be hard keeping your Google Business Profile (GBP) updated in real time, but it’s one of the major pillars of your local seo campaign. With AI you can keep it updated without wasting time, and also keep your SEO moving in the right direction.

When you update your local profile regularly, you are creating a better experience for users, and helping your SEO. Google loves fresh and up to date content.  You can also use AI to respond to your reviews.. All of these factors help rankings and create a positive user experience.

In this guide, I will show you how to use automation, AI and GMB together.

Step-by-Step Guide For Automating Google Business

1. Create A Google Business Profile API

The Google Business Profile API allows you to connect GBP to external tools, including the ones we are going to reference.

• Visit Google API Console, and enable the “Google My Business API,”.
• Now you want to generate an API key. This key gives your tools access to your GBP, which will allow you to update information automatically like:
  • business hours.
  • photos.
  • announcements.
• The tools below will ask you for access to the API. Each individual tool will have a tool tip on how to do that. If all else fails, you can just Google it .

2. Choosing An Automation Tool

Some of the tools we recommend are GMB Briefcase, Zapier, and Publer.These can help you manage your GBP automatically.  For example:

• GMB Briefcase has a feature that allows you to respond to reviews automatically and track insights.
• Zapier connects thousands of tools together. For this scenario, it can help you connect GBP to Google Sheets or a CRMs. Allowing you to feed information automatically to your GBP.

These tools help tremendously if you manage multiple locations or even a franchise with dozens of stores.

Using AI for Content

Content Development Made Easy

When you keep your GBP updated with fresh content and updates, you can improve your local seo rankings. A couple tools you can use are ChatGPT and Jasper AI . Here are some ideas on how to use them:

• Highlight business news, products, offers, discounts and promotions.
• Create new images on the fly , but based on the content being posted automatically.
• Get creative ideas based on competition without doing hours of research.

AI for Reviews

Responding to reviews builds trust with Google, and shows customers you are actively engaging with customers (shows you care). You can use GMB Briefcase to automate your replies with professional templates. Some of their features are below.

• AI-Powered Automation
• Customizable Auto Replies
• Easily integrate into GMP
• Bulk Review Management

Industries That Should Be Using AI & Automation For Local SEO

If you are in one of these industries, you should be looking into GBP automation.

• Restaurants, Cafes, Coffee Shops: Update menus, daily specials, and manage reviews in real time.
• Healthcare: Keep appointments, FAQs, and patient reviews up to date.
• Home Repair (Plumbers, Electricians): Easily update before-and-after photos or promote seasonal discounts.
• Retail: Update product catalogs, sales, and promotional campaigns.
• Fitness & Health: class schedules, special offers, and new services or products.
• Real Estate: Highlight listings, open house schedules, and testimonials.
• Automotive: Promote new automobiles, specials and showcase customer reviews.

Example: How to Automate Your Restaurant’s Google Business Profile: