It works. You are able to show your website to ready to buy customers 24/7 at the top of search engine results pages. Almost 95% of all search traffic comes through Google, which makes it your key source for potential new
business. As a certified Google partner, we understand how to craft ad campaigns that boost your reach and guarantee you get more leads per dollar spent.
We are one of the top Google Ads experts in the world with over 15 years of experience managing Google ads campaigns with 10s of millions in ad spend managed.
Our team of Google Ads experts haver over a decade of experience managing campaigns that drive real revenue growth. We specialize in employing a proven approach that we have perfected throughout our 15 years of hands-on
experience. This approach consists of the following key steps:
When you work with Inbound SEO & Google Ads Agency, you have a Google Ads expert that is continually monitoring your campaigns and performance. Our experts know how to leverage key performance indicators to continually improve processes and increase your ROI.
Get a monthly PPC campaign started without wasting your marketing budget.
Contrary to what other agencies may be saying, we don’t believe a one-size-fits-all approach works. We take into account each client’s unique business characteristics in order to craft campaigns that are suited to you and your customer’s needs. Our flexible and personalized approach is one of the key reasons we are able to provide consistent results.
Contrary to what other agencies may be saying, we don’t believe a one-size-fits-all approach works. We take into account each client’s unique business characteristics in order to craft campaigns that are suited to you and your customer’s needs. Our flexible and personalized approach is one of the key reasons we are able to provide consistent results.
When we say fully managed – we mean it! We consistently review your lead volume, and if calls are slow, we’re on it. Our goal is to anticipate these problems and implement strategies that produce long-lasting results. Our Google ads experts use a holistic approach to page optimization rather than just focusing on keywords. We understand how landing pages play a role in increasing conversions and will make suggestions as needed to improve the performance of these pages.
We invest in the tools and technology necessary to keep our clients at the cutting edge of innovation. We promise to keep you a step ahead of the other guys, because that’s where we live.
A Google ads manager with an unrealistic work load cannot deliver results, so we maintain a finite, manageable number of clients to serve. This approach allows DAILY supervision of your campaign, and it is the defining factor in our company’s, and our clients’, success.
Understanding our client’s business is the first step. We want to know more than locations or budget. We want to know what makes you tick. What is the most profitable service or product you offer? How do we properly promote your brand? Are there any trade associations or organizations like the state bar or medical board dictating what you can or cannot say?
Keyword Research and Targeting: We research and discover keywords that potential customers are using in search engines to find your business. We can audit your competition and use the many tools available to us to generate a detailed keyword list that ensures a successful campaign.
Competition research: Who are you competing against, what differentiates you from the pack, and why would a potential customer choose you over the competition? What type of text are your competitors using in their ads? There are many factors brought to light when the right questions are asked.
Your business has one chance to engage the potential customer and that’s your ad. We review your business and pick your brain for the best offers and messages to drive new business. We have the ability to add locations, services, coupons, and any other information that should show up with every ad. This includes call-outs and varying ad text to test the highest converting ad. We also ensure that the proper keywords and phrases are used to ensure relevancy of ad text, ad groups and landing page text.
Most clients realize the phones are ringing more within hours or days after starting a campaign. From call tracking to e-commerce data, we setup a unique dashboard for every client. All changes, budgets and strategies are recorded and analyzed. We use tools like CallRail, DashThis, Google Analytics, SEMrush, WordStream and more. Our ultimate goal is to create a report that helps you understand the performance and ROI of your campaign.
This is a facet of a Google Ads campaign that most novices and so-called ‘experts’ do not use. Without negative keywords you have a hole in your boat. If you are selling red running shoes, you do not want your ad showing up for red high-heeled shoes or red horseshoes, do you? That is why we do the upfront negative keyword research and figure out all the keywords that should not trigger your ad. This is probably one of the most important aspects of a campaign and the most overlooked. We’ve built our campaigns with clients in the medical, legal, oil and gas, and warehouse and shipping industries and we already know what works and the best way to make the phones ring.
From location targeting to hours and devices, we will create a unique campaign that matches your budget and goals. Whether it is mobile-only campaigns or a mix of desktop and mobile we have the experience to curate a campaign that will beat the competition and add revenue to your bottom line. Some businesses thrive between 10 and 3, others take lunch between 12 and 1. We can maximize your budget based on your unique operation.