SEO Services in Houston.
SEO campaigns for B2B and B2C companies that want to generate more qualified leads from search. Put 15+ Years of SEO experience to work for your business. With month to month engagements, we make it easy to work with Inbound.
Founder · runs every account
Waqid Janjua
Houston SEO expert · since 2008
Who does the work
Work with a Houston SEO expert.
Every client works directly with Waqid, an experienced Houston SEO expert who has been ranking websites since 2008. He is the lead on every SEO campaign, and communicates with you directly. Every campaign is customized for your brand, location, market, and goals.
There are no interns or juniors reading off a dashboard. You speak directly with Waqid when you have questions, comments or concerns.
- Direct communication with your SEO expert. Not an intern or account manager.
- Manual audit, never automated. A real hands on audit by a team of specialists using great tools.
- Every campaign is based on your competition, location, services, and needs. Never cookie cutter.
- Experienced in organic, local, technical, content, backlinks, citations, E‑E‑A‑T, and tracking.
SEO Services At Inbound.
Intent
Keywords and Customer Intent
Intent determines the result. What was your customer's expectation when they landed on your website? Are they looking for a local service provider, information, reasons to choose you, or comparing pricing?
These are the types of questions we ask when we optimize your site for maximum performance. This is called intent mapping, and Google is paying attention. There are now four main areas where your brand can appear on Google: Google Ads, the map pack, organic results, and AI Overviews.
Results
The Organic, Local and AI Overlap
Depending on the keyword, Google chooses a combination of results. For example, an informational search may show an AI Overview and organic results. For local intent, like "Houston SEO services," the results may include ads, maps, and organic listings. That is why intent is vital to every SEO campaign.
We make sure your brand is visible everywhere a potential customer looks. Choose any service combination or focus on a single service. Your options include Local SEO for map pack visibility, Organic SEO for broader rankings, and AI SEO to appear in Google AI Overviews, ChatGPT, Claude, and Perplexity. Visit the pages below for more information.
E‑E‑A‑T + search intent.
Google rewards websites that display professional experience, expertise, authority, and trust. The final step is to produce a page that matches the visitors intent.
First-hand proof
Original content that proves you have real world experience. Not just a wall of text.
Credentials
Authorship, accolades, and schema are all used to prove topical authority..
3rd Party Votes
Backlinks, citations, brand mentions, and reviews from sites that Google trusts.
Signaling Accuracy
Your NAP, clear ownership, and schema all send a signal that you can be trusted.
The Match
The page has to provide your potential customers what they were looking for.
Organic SEO Services
Perfect for small business owners that want to rank in search and drive new ready to buy customers. An Organic campaign is perfect for companies that need a local, state or national presence.
Includes
- Keyword strategy
- Content planning
- On-page optimization
- Technical SEO
- Backlink strategy
- Authority building
- Search intent & E-E-A-T improvements
Local SEO Services
For businesses that want to target local ready to buy customers near their location. We optimize your Google Business Profile, citations, reviews, landing pages, backlink development, and more.
Includes
- GBP Optimization
- Citation development
- Local landing pages
- Reviews & trust signals
- Local On-Page SEO
- Map-pack visibility
- Location-based strategies
SEO services that support your campaign.
Column One
The work depends on the goal
A business that needs local calls does not need the same SEO plan as a company trying to rank statewide or nationally. We look at your market, services, competition, website, current rankings, and lead goals before deciding what work matters first.
Column Two
Every service has a job
Technical SEO helps search engines crawl and understand the site. Content helps the right pages match the right searches. Links, citations, and reviews build trust. Tracking shows what is working. The point is not to buy every service. The point is to build the right mix for your campaign.
Organic SEO
A monthly strategy with a focus on everything SEO: on-page, content stratagey, technical, backlinks and authority. Rank locally, and nationally.
- Strategy
- Content
- Authority
Local SEO
Own the map pack withy your Google Business Profile, by optimizing citations, reviews and geo-targeted pages that drive calls.
- GBP
- Map pack
- Reviews
Technical SEO
The foundation nobody see's, but helps you win. Crawlability, text to html ratio, speed, Core Web Vitals and schema infrastructure.
- Crawl
- Speed
- Schema
On-Page SEO
Optimize pages for high-intent keywords: title tags, headings, internal link building and schema. The highest impact work in SEO.
- Titles
- Headings
- Internal links
SEO Content Strategy
Create topical authority that ranks, and gets links. Pages that match your users intent, beats the competition, and converts users into paying customers. .
- Topic maps
- Briefs
- Calendar
Link Building / Off-Page
The trust signals that come from the world wide web. We build it all from citations, niche directories, earned backlinks, brand mentions and PR. Never spammy, no PBNs.
- Link earning
- Mentions
- Digital PR
Citation Development
We build and clean up your business listings across major directories to build a solid local SEO foundation that Google trusts.
- Directories
- NAP cleanup
- Consistency
SEO Audits
Every client starts here. We do a deep, manual review of your site, rankings and competitors to figure out how you can win.
- Full crawl
- Gap analysis
- Roadmap
Analytics & Lead Tracking
Connect every call, email and sale back to the medium, source, keyword, and page that drove it. Track your return on investment with Inbound SEO.
- CallRail
- GA4
- Attribution
Get Cited. Be The Answer With AI SEO.
We optimize your content, technicals, and mentions for AI engines. Get answered and cited in AI Overviews, ChatGPT, Perplexity, Gemini, and other AI answer engines.
B2B and B2C SEO.
B2B SEO
Longer sales cycle- Professional services
- Manufacturing & Industrial
- Commercial services
- Consultants
- Energy & Power
- Niche service providers
B2C SEO
Faster intent- Home services
- Medical, ER, Plastic Surgeons and etc.
- Lawyers / Law-Firms
- Service based businesses
- E-commerce & Product Based
- Multi-location businesses
Every campaign is built around your brand, services, products, competition, and location.
From setup to monthly SEO.
Setup & research
Monthly SEO
Our audit is not based on automated reporting. An SEO expert manually reviews every detail before making recommendations and implementing changes.
Some clients need a foundation built from scratch. Others are already ranking, but they want better performance. Every campaign is ever evolving to match your needs.
No cookie cutter packages
Every SEO plan is built for your business.
We do not believe in one-size-fits-all SEO. A small home repair contractor will need a different strategy than a 50 man B2B company, and a brand new domain needs a totally different strategy than a domain with 10 years of SEO history behind it.
Every campaign is managed with growth in mind. Our ultimate goal is to help your business maintain or grow their business with our services.
Start the conversation
Tell us where you want to rank.
Get in touch to get a conversation started. No commitments, and no sales pitch.
- You talk to an expert. Get real answers to your questions.
- Month to month. If we don't perform, cancel at anytime.
- Real answers, and guidance, even if "you aren't ready to signup"
SEO Questions & Answers.
What's the difference between organic and local SEO?
Do I have to signup for every service?
Are audits automated?
How will i know if SEO is working?
Do you work with B2B and B2C companies?
Ready to build a better SEO campaign?
Let's review where you rank, and what it will take to grow rankings, traffic, and leads with our SEO strategies.
